Canadian authors, Dave and Lillian Brummet have written and published two "how-to" books, Purple Snowflake Marketing: How to make your book stand out in a crowd (2nd edition, BookLocker, 2009) and Trash Talk: Learn how you can impact the planet (PublishAmerica, 2004) as well as Towards Understanding (PublishAmerica, 2005) a collection of 120 poems on society, the environment and overcoming trauma.
In addition to writing, the Brummets host two online radio programmes, Conscious Discussions talk radio show and Authors Read radio program.
In this, the first of two interviews, Dave Brummet talks about the work they are doing:
When did you start writing?
I’ve been writing all my life.
I decided to become published around 1999 after taking a writing course and learning, most importantly, how to present one's self to a publisher. I just felt that writing was my calling and wanted to “follow my bliss” (from Joseph Campbell) -- so to speak. I also educated myself on the business and politics side of writing in order to query in a professional manner.
Who is your target audience?
Our target audience, with Purple Snowflake Marketing, is any writer -- because every writer needs the knowledge to be able to promote their work.
These days, as a writer, publishing companies expect authors to be willing to market themselves and their work, often with their own resources. We realized that there is a huge void in the information available for us, as writers, to do this.
How have your personal experiences influenced your writing?
Because we like to write about the things we love in life, for example gardening, cooking and outdoor recreation, these experiences become a part of each and every story. Even if it is a how-to article, I try to relay through the writing how I learned myself, as a first-timer, thus connecting with the reader.
I tend to write as if I am speaking to a person, often with some humor, rather than a textbook dictation-like approach. This seems to come across as more reader-friendly this way.
Do you write everyday?
Ideally I would like to write everyday but unfortunately editing, graphics, web maintenance, ads, radio promos, voiceovers, interviews (he laughs)… and life in general all have to maintain a balance as well.
When I do write I begin with outlines and well-thought out plans, I then extrapolate from there and size the article accordingly to the specified word count.
After the initial writing, an article or a book will need edits (often over and over) and the writers must take the time to get away and let their minds recover -- to come back to a piece fresh and proofread it.
At some point you have to stop editing because, with our ever-flexible English language, you could go on for forever. You need to trust in your talent and believe that it is going to be good enough for your market.
How would you describe your latest book?
Purple Snowflake Marketing: How to make your book stand out in a crowd, is our most recent release. The first edition was put out in 2007 and within 18 short months it had made the recommended reading list of a dozen writing courses.
We’ve created this new revised edition with updated information, hundreds of new resources and several new sections -- which is now available through booklocker.com We compiled it from our own market plans for our articles and books, which started back in 2004 with our first book Trash Talk.
We chose to create this project as an e-book specifically because writers are already at their computers and they benefit from the live links that link them to promotional opportunities and well-researched resources with the click of a mouse.
Which aspects of your work do you enjoy most?
I like the creative process of writing -- crafting a sentence out of nothing in order to convey what you want the reader to get out of the piece. To me this is the true art of writing, the reason why I got into it at first… this creative aspect of writing.
I also now enjoying the graphics and creative design of book covers, bookmarks, ads, business cards, radio promotion blurbs -- everything a writer needs to promote. I love the fact that we have more control and save a lot of money by doing this in-house. Graphic design work is not cheap.
What will your next book be about?
We have a series of garden, cookbook, animal rescue and landscaping books that we are currently working on.
As a musician and a drum-maker, I also have plans to share my years of knowledge and experience in these rather unique fields. I’ve repaired and refurbished a wide variety of instruments, built drums and taught students for 25 years -- this has given me a unique insight into the trade that I feel is worth sharing with readers.
Which one is next is a good question!
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